Corporate Wellness Programs: Integration of corporation and Community Resources
Worksites do not exist in a vacuum. They are part and parcel of the community in which they are located. Successful corporate administrators are cognizant of the need for positive community relations and should do what is necessary to promote good will. What better way to bridge relationships than by utilizing existing community Employer Health and Wellness Program services and programs whenever possible (e.g., voluntary, private and public health agencies) and providing health related services back to the community. Since the community is also the home of the staff member, an effective mode of health promotion is through programming directed at the larger community. Sponsorship of community related health fairs is one example more are listed below.
• Encourages staff member/employer involvement in the community
Blood drives
Sponsorship of fund raising for community schools and social services
Community recycling programs
Youth league sports sponsorship
Job training programs
• Public relations and media programs advertising a healthy corporation image
• corporation newsletters and press releases on health issues to local media
• Environmentally sound use of waste disposal and community resources